Australia EBAY
Canada WALMART
China BAI DU (Their
censored version of Google)
France &
Spain AMAZON
India AMAZON
Israel EBAY
Laos (and
Niger) MICROSOFT
Nordic countries:
Denmark, Finland, Sweden, Norway & Iceland IKEA
Portugal IKEA
Republic of
Ireland NETFLIX
Russia &
most former Soviet States plus most of Africa GOOGLE
South Korea NETFLIX (North Korea NO INFORMATION)
United States
AMAZON
United Kingdom
EBAY
Virtually all of Central & South America NETFLIX
I suspect
that the following places didn’t have many respondents!
French Southern & Antarctic Lands COCO COLA
Heard Island & McDonald Islands HENNESSY
Niue CHEVROLET
Pitcairn Islands PEPSI (Population c.50)
South Georgia & The South Sandwich Islands PAMPERS (what?!)
Tokelau FORD
Vatican AUDI
I'm listening to the evergreen song Man of Constant Sorrow by Jackson Browne & Sharron Shannon. Listen here!
10 comments:
Hello Bazza, I'm guessing by "brand" they mean trademarked company name. As far as I am aware, things like Ebay and Amazon do not manufacture things with their name on them. Google perhaps does, but most people are thinking of their search engine. Microsoft (also some of these others) is a brand, but not in the same way Coca-Cola or Hewlett-Packard is. I can see why there ere are only fifty people in the Pitcairn Islands if their favorite drink is Pepsi--yuck!
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I used to be a very brand-loyal person, but products change so much in quality these days, and you don't know from one purchase to the next what the quality will be like or in what country it will be made.
--Jim
Some brands are goods (eg Coca Cola, Ford), but most are for services (eg Google, eBay). I must be of an older generation that does not absorb ads for services.. because they are remote, invisible and high tech. Show me an ad for bamboo men's undies and I remember it in detail.
Hi Bazza - certainly interesting ... and are all the brands available in all the countries ... but reminds us how lopsided everything can be. One just gets subsumed into some brands - eg Amazon and Google ... but thanks for putting up here - food for thought or otherwise! Cheers Hilary
Jim: These days when they talk about the 'value' of a company, that often includes the worth of their brand. For example, if The Coca Cola Company were to offer itself for sale (very unlikely!), apart from all of the plant and the stock in hand, the name itself is worth billions. Much of the value of that kind of enterprise is in it's name - or brand!
Hels: That made me laugh but I appreciate what you're saying! Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Hilary: It was recently published but I take as being not definitive. I suppose it's more about 'awareness'of a company name. As Hels suggested, above, it's difficult to understand why Google is so valuable whereas with Amazon it's easy to see...
It does not surprise me that Amazon is so popular in the United States. It is certainly convenient!
Sherry: The problem is that they have taken over the world of retail. When they control everything we may regret not supporting local shops!
G'day Bazza, thanks for visiting my blog.
Jim: Hi there, I have visited it several times before from Hel's Blog. I always enjoy the visit!
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