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Thursday, 8 April 2021

The World’s Most Popular Brands

World’s most popular brands by country. It’s not a surprise that overall Google, Netflix, Amazon & eBay are the world’s most popular brands. I was surprised that Ikea was fifth! Here are some individual countries top brands:

Australia EBAY


China BAI DU (Their censored version of Google)

France & Spain AMAZON


Israel EBAY

Laos (and Niger) MICROSOFT

Nordic countries: Denmark, Finland, Sweden, Norway & Iceland IKEA

Portugal IKEA

Republic of Ireland NETFLIX

Russia & most former Soviet States plus most of Africa GOOGLE

South Korea NETFLIX    (North Korea NO INFORMATION)

United States AMAZON

United Kingdom EBAY

Virtually all of Central & South America NETFLIX

I suspect that the following places didn’t have many respondents!

French Southern & Antarctic Lands COCO COLA

Heard Island & McDonald Islands HENNESSY


Pitcairn Islands PEPSI (Population c.50)

South Georgia & The South Sandwich Islands PAMPERS (what?!)

Tokelau FORD

Vatican AUDI

I'm listening to the evergreen song Man of Constant Sorrow by Jackson Browne & Sharron Shannon. Listen here!


Parnassus said...

Hello Bazza, I'm guessing by "brand" they mean trademarked company name. As far as I am aware, things like Ebay and Amazon do not manufacture things with their name on them. Google perhaps does, but most people are thinking of their search engine. Microsoft (also some of these others) is a brand, but not in the same way Coca-Cola or Hewlett-Packard is. I can see why there ere are only fifty people in the Pitcairn Islands if their favorite drink is Pepsi--yuck!
I used to be a very brand-loyal person, but products change so much in quality these days, and you don't know from one purchase to the next what the quality will be like or in what country it will be made.

Hels said...

Some brands are goods (eg Coca Cola, Ford), but most are for services (eg Google, eBay). I must be of an older generation that does not absorb ads for services.. because they are remote, invisible and high tech. Show me an ad for bamboo men's undies and I remember it in detail.

Hilary Melton-Butcher said...

Hi Bazza - certainly interesting ... and are all the brands available in all the countries ... but reminds us how lopsided everything can be. One just gets subsumed into some brands - eg Amazon and Google ... but thanks for putting up here - food for thought or otherwise! Cheers Hilary

bazza said...

Jim: These days when they talk about the 'value' of a company, that often includes the worth of their brand. For example, if The Coca Cola Company were to offer itself for sale (very unlikely!), apart from all of the plant and the stock in hand, the name itself is worth billions. Much of the value of that kind of enterprise is in it's name - or brand!

bazza said...

Hels: That made me laugh but I appreciate what you're saying! Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

bazza said...

Hilary: It was recently published but I take as being not definitive. I suppose it's more about 'awareness'of a company name. As Hels suggested, above, it's difficult to understand why Google is so valuable whereas with Amazon it's easy to see...

Sherry Ellis said...

It does not surprise me that Amazon is so popular in the United States. It is certainly convenient!

bazza said...

Sherry: The problem is that they have taken over the world of retail. When they control everything we may regret not supporting local shops!

Jim said...

G'day Bazza, thanks for visiting my blog.

bazza said...

Jim: Hi there, I have visited it several times before from Hel's Blog. I always enjoy the visit!