The exhibition "Poster Girls - A Century of Art and
Design" was
shown at the London Transport Museum
in 2017. The focus was poster artworks by female designers from the 1900s until
the present day, celebrating the forgotten design heroines behind some of the
UK's most memorable posters.
Transport for London
(TFL) estimates that, since 1910, over 170 women have been commissioned to
design posters for the city's various public transport campaigns. The designs
come in a mixture of modernist, flat colour, bold patterns, abstraction,
collage and oil paintings, promoting everything from London Zoo to the variety
of characters one can find on the Tube (London’s Underground Railway system)
The 130-strong
poster collection showcases an array of famous artists and designers, including
Mabel Lucie Attwell, Laura Knight, Enid Marx and Zandra Rhodes. Their work sits
alongside lesser known figures and a handful of women whose names were subsumed
by the advertising agencies they worked for.
Here is a selection
of some of the works that were on display:
(Credits: London
Transport Museum and TheCulturetrip.com)
Derby Day by Heather Perry
Doris Zinkeisen: It was during the 1930s that Doris Zinkeisen produced a range of posters for the mainline railway companies. Historical themes was her forte, although this image was printed, it wasn't issued due to the outbreak of war in 1939.
Dora Batty uses a foxglove to convey Kew Garden's beauty in this poster. This image was featured in the Design and Industries Association's yearbook in 1924 as an example of high quality modern design and effective advertising.
Louisa St. Pierre names Peter Blake, Byzantine icons and Gustav Klimt as some of the inspirations behind her work.
Laura Knight: A masculine subject informing rugby fans of the tram links available for a match. This was the first of many posters Knight would design for London Transport.
Mary Koop conceived this poster design to encourage commuters to the Summer Sales in London.
I'm listening to the duettino Sull'aria' from The Marriage of Figaro. So beautiful!